I design products and lead design teams, creating value and evoking emotions for users, while driving business growth through hypothesis-driven design. Currently, I am leading a design team at AliExpress and working on Storra ↗
Aliexpress
AliExpress is the largest online marketplace in the CES region.Led the growth, collaboration, and optimization of design team processes resulting in enhanced user experience and product quality for 30 million daily active users, contributing to a GMV of $500M
Years
2023—present
Role
Head of Product Design


Datamilk
DataMilk is an AI tool that autonomously optimizes e-Commerce websites. Spearhead end-to-end design and development of corporate development website, overseeing creation of a unique branding style and lead generation. Formulate detailed user flows, wireframes, prototypes, and high-fidelity visual designs for digital platforms. Ensure effective and continual support in design reviews and provide constructive feedback on other designers’ work.
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GES-2
V–A–C Foundation
V–A–C is an international contemporary art organisation that holds international events in London, Milan, New York and Moscow. Directed the development of 4,000 pages website, including foundation, GES-2 (Moscow venue), and Zattere (Venice venue), leading a multifaceted team of 6 developers. Fuelled and ignited an emergency project (the weekly web magazine "Sreda") to increase audience before the GES-2 space launch. Sparked value-added initiatives and persuaded target audience through featuring at design recognition and award sites. Implemented web accessibility through colour contrasts and fonts as per accessibility guidelines. Maintained Foundation's tradition of creating utilitarian objects as works of art.





Tochka XS app
Tochka XS is a banking and tax app specifically designed for freelancers.
The app aims to provide a streamlined and user-friendly experience for freelancers, simplifying the often complex process of managing taxes and finances for self-employed individuals.
The app aims to provide a streamlined and user-friendly experience for freelancers, simplifying the often complex process of managing taxes and finances for self-employed individuals.
Years
2019—2020
Role
Senior Product Designer
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Osome
Osome offers online accounting services for small and medium businesses. Established design brief, including concept, performance, and production criteria. Built several processes, leveraging solid technical efficiency of Jira and leading 2 middle designers. Created style guides, recognised design patterns, and prepared technical documentation. Fostered collaborative interaction with users to acquire specific requirements. Trained and inspired multi skilled teams of iOS and Android developers to enhance productivity and overall efficiency.


Gulagmap
The resource displays the history of GULAG in the Soviet Union with accurate information about every facility and each year it was functioning. Viewers can learn more about the prison system engagingly and interactively.
Design recognition

Other
projects
Also, during my career, I have worked on a variety of small projects, lectured, designed books, and developed design courses.








