Sasha Kalashnikov
London-based product design leader with 10 years of experience, founding designer at several startups, designing and launching products from scratch across industries ranging from fintech to art institutions. Built design teams and received multiple awards. Currently leading a redesign and managing a design team at AliExpress CIS.
Wishlist App for Effortless Shopping
- crafted a few interactions for apps and landing pages
Years
2023 — Current
Role
Founding designer
DataMilk is an AI UX optimisation tool for e-commerce founded by ex-Google data enthusiasts.
- Led a team of 6 designers.
- Spearheaded end-to-end design and development of corporate website, overseeing creation of a unique branding style and lead generation.
- Designed and implemented smart components, resulting in a 20% increase in monthly sales for DataMilk corporate clients, driving substantial revenue growth.
- Developed marketing design components that expanded the client base from 5 to 20, positioning the company for successful investment rounds and generating $800k in revenue.
- Collaborated closely with marketing and sales teams, ensuring consistent branding and visual messaging across all touchpoints, reinforcing brand identity and market positioning.
Years
2021 — 2022
Role
Founding designer
V–A–C is an international contemporary art organisation that holds international events in London, Milan, New York and Moscow.
- Orchestrated the successful development of a complex 4,000-page website, implementing intuitive navigation, engaging visuals, and seamless user experiences across multiple venues and languages.
- Led the design and execution of "Sreda," a weekly web magazine, driving significant audience growth and fostering community engagement through captivating design and compelling content.
- Achieved design recognition and awards, positioning V–A–C as a leading contemporary art organization, and increasing brand visibility on an international scale.
Years
2020 — 2022
Role
Staff Product Designer
Tochka is the world's first fully online bank for entrepreneurs with a client base of over 600 000 clients.
- Designed Tochka XS app, an application for registering freelancers with the tax authorities and automatically paying taxes.
- Crafted striking UI designs for several applications, including prototypes for testing with users.
- Streamlined flow and UX of statement and certificate issuance; increased self-inquiries by 27%; and minimised the number of support applies.
Years
2019 — 2020
Role
Senior product designer